The benefits of using videos in an educational setting.
Their convenience and versatility make them an asset to students, teachers and educational institutions alike.
Benefits to students:
Videos create a more engaging sensory experience than using print materials alone.
Learners actually get to see and hear the concept being taught and can process it in the same way they process their everyday interactions.
They provide a go-to resource that can be watched from anywhere with an internet connection, and are accessible on a multitude of devices including laptops, tablets and smartphones. This allows for viewing at the student’s convenience and from wherever they are.
Videos increase knowledge retention
Since they can be stopped and replayed as many times as needed. They can also be reviewed long after the initial lesson was taught.
They greatly assist in the learning of all subjects, but particularly those topics that are complex and/or highly visual (such as step-by-step procedures or science and math formulas).
They increase proficiency in digital literacy and communication which are important 21st century skills.
Benefits to teachers
Videos increase student engagement, which in turn helps boost achievement. If students are interested in the material, they will better process and remember it.
They offer the flexibility to pause or skip throughout the video to have class discussions or review particular areas.
They enable teachers to create a flipped classroom, or “blended” learning environment*. However, videos are also beneficial to teachers who teach in traditional classroom settings.
Digital videos facilitate remote learning opportunities where teachers can reach students from all over the world.
Many videos now contain analytic features
That enable teachers to track student engagement and attendance while viewing. Schools and institutions even provide platforms that can track how long a video was viewed for and what percentage of the video was watched. This allows the facilitator to gauge the effectiveness of the video.
They provide opportunities for student feedback and assistance through video. This is helpful for students who are unable to attend classes, or who need tutoring or review sessions. Videos seek to change the roles of teachers from lecturers to facilitators. It’s important to note that videos are meant to enhance course materials and lectures — not replace them
Benefits of video in business and business development, digital marketing,
Increased relatability & Trust
Nothing helps your audience *(potential customers)* identify and relate to your business than a solid brand video. A video puts a face to a name and allows an audience to see the genuine nature of your business and offering
Reach more potential customers through social media
Video is one of the top shared pieces of content on social media. If your video is relevant to your audience and resonates with them, they will share it with others who they think it will be useful for or to illicit a similar reaction. This gives your message the opportunity to engage more potential customers
Convey more information in less time (and more than just information)
“Videos are processed by the brain 60,000 times faster than text. Think about the heavy lifting your cognitive system has to do when reading an article vs. watching a video clip!” ~ Liraz Margalit Ph.D.**
Video is a more passive experience than reading text, it’s much easier for the audience to become immersed in what you’re conveying to them.
Google loves video
Google is designed to get the most relevant information to the user, the more informative Google deems the information or content, the more likely it is going to put it further up the user’s search results. Also Googles own YouTube – the second largest search engine globally* and
since, this acquisition Google algorithms heavily favour video content over text-based.
Stand out from the crowd
There’s no doubt about it: video is an important part of content marketing and it’s only going to become more essential.
Consider these facts:
90% of web consumers say that a video helps them make a decision to buy a business’ product or service
65% of executives who watch work-related videos visit the business’ website afterwards
64% of people who visit a business’ website are likely to buy their product after watching a video
Estate agency listings that use video get over 400% more inquiries than those without video.
Currently, 71% of companies plan to increase their video marketing budget —
you 👉🏽still have the opportunity to stand out from the competition by making use of this powerful marketing tool. Use it to introduce your brand to newcomers, answer your website visitors’ questions, or just to make them laugh—not to mention create a favorable and lasting impression.
Cisco — a US multinational tech company — has predicted that globally by 2019, consumer internet video traffic will account for 80 percent of all consumer internet traffic, up from 64 percent in 2014.
That means that by 2019, nearly one million minutes of video will cross global IP networks every second.
If you would like to pay in Naira (#9,999), click here.
Introduction to storyboards
Adding videos to slides
Monetizing your video skills
End of course